Can I tell you something I don't often share with people outside my inner circle?

I think I'm gonna go for it...

Err — I'm a bit of an interrogation junkie. 🫣

I value work-life balance.

At the end of the day I...

✔️ clear off my desk
✔️ turn off the lights in the office
✔️ and shift into dinner mode

After dinner I just can't with anything entrepreneurial.

I can't listen to a podcast at night about business growth or read a business book.

I have to drop the pursuit in the evenings so I can rest my brain and body.

Listening to business growth content at night makes me want to RUN back to my desk and take immediate action. 🏃‍♀️

So what do I do?

Well after everyone's tended to ya girl watches interrogations.

It's the psychology of both parties that intrigues me. 🧠⚡️

You've got one party that's trying to get a potential criminal to talk and reveal unknown details + information.

You have another party that's trying to walk out of that interrogation room (innocent or not).

It. just. fascinates. me.

And actually, maybe it has made me a sharper parent.

'Cause when I'm tryin' to get a confession outta somebody small in my house I know exactly what to say and how to say it. 😆

Hilariously so many of my interests lead back to copywriting. ✍🏽

How do you know what to say and how to say it (ethically and honestly) to point toward a win-win result for both you and your reader? (No cringe, just honest communication).

Well, it all starts with a real person and a psych profile ➡️ ➡️ ➡️.

💸 Your ideal client/customer has a financial reality. What is it?

Ex: a 10-20k business investment is normal.

📚 Your ideal client/customer has goals. What are they?

Ex: dream beach property, signature offer does multi-six figures per year alone.

😬 Your ideal client/customer has challenges. What are they?

Ex: troubled on and off by the feeling that she should be there by now. She's been at this for a number of years after all.

🛍 Your ideal client/customer just bought something. What is it?

Ex: new at-home gym equipment, legal contracts for business, new hiking shoes, and initial consultation with an interior designer.

Your ideal client/customer has preferences and values. What are they?

This is the foundational work that helps you sell your heart-felt offers to the perfect-fit people in feel-good way on repeat at max potential.

And if you haven't tuned into the psych profile of your ideal customer in a bit...

Why not take this as a sign that it's time to revisit this important aspect of your business? 🔍

Have a gorgeous weekend and talk soon!

Big Love,

P.S. Here are two ways you can work with me right now:

➡️ #1. Need a research-backed High Performance Sales Page that sounds like you and sells way better? Pass the copywriter hat. 👒

My next available project start date is in four week-ish. Let's get you booked. Get the details and apply for a Free Project Assessment Call today: https://www.jillian-anderson.com/highperformancesalespage

➡️ #2. Chronically unsure whether the words, phrases, and language you're using to describe your work + your offers is the right messaging? 😫

DM me on IG and say "I want details on The Messaging that Matches Your Money Goals Intensive." I'll send ya the rundown and if you like what you see, we can hop on a Free Project Assessment Call.

➡️ #3. Copywriter not in the budget yet? Use my Proven + Simple Sales Page Outline to Double Your Sales and Soar Past Your Goals.

This is the same outline I used as the foundation for a recent High Performance Sales Page client who booked $49,644 in sales. 💸

Get instant access right here: https://www.jillian-anderson.com/shop