Want More Sign-Ups? 3 Serious Mistakes That Devalue Your Group Program (or Digital Course).
If youโre a program facilitator or course creator who wants to see more sign-ups (better results ๐ต๐) for her focused work, youโll want to make sure you avoid the following three mistakes:
#1. Listing Your Program or Course in โThe Shopโ Section of Your Website.
Giiiiiirl โ you need a real sales page. Guess whatโs usually sold in a shop? Products that arenโt anywhere near the price of your program or course. Think about it. Subconsciously, a reader will view your offering as โhighโ (even though itโs not) because itโs in โthe shopโ.
Your program is not a $47 face cream. Donโt showcase it like it is.
#2. You Didnโt Give Us An A+ Visual.
If your offering (or a component of your offering) is digital, do your part to make it highly tangible for your people. The digital course and online program industry is BOOMING. That means each week your readers are being pitched a variety of different programs and courses.
Wanna hit those bigger goals? Mimic the pros and visually demonstrate everything theyโre getting when they hit that gorgeous CTA.
#3. You Donโt Have Copy That Showcases Your Offer from a Problem-Solution Standpoint.
Itโs time to view making a sale as an opportunity to solve a problem. If your offer isnโt positioned as a โyes-please-I-need-this-now!โ SOLUTION to a PROBLEM then your promos and enrollments are going to be lackluster.
Your pitch should always reflect this core concept.
What do you think? If I reviewed your copy what kinda grade do youโd think Iโd give ya? Beyond that, what results or desires are being held at bay each day that your copy is subpar?
Big Love,
WANT YOUR PROGRAM OR COURSE TO BE POSITIONED RIGHT AND PRICED FOR YOUR NEXT BIG PAY DAY? ๐ต
Because not hitting those goals is so depleting and you donโt want to be stagnant.
NAIL YOUR PRICE: THE FREE HIGH-IMPACT VIDEO THATโLL HELP YOU POSITION YOUR PROGRAM OR COURSE AS A โYES-PLEASE-I-NEED-THIS-NOW!โ NO-BRAINER-OFFER SO YOU CAN SIGN MORE STUDENTS AND MAKE MORE MONEY.
INSIDE YOUโLL LEARN:
My win-win pricing strategy thatโll help you sell easily, ethically, and effectively in a feel-good way
The positioning mistake that makes people skeptical and damages trust with your reader (you donโt want to do this ever!)
The 2 sales psychology factors you need to consider (and address) when describing your offer on your sales page
and more!